How we handle your data

The short version: we collect as little as possible, we never sell it, and you can be removed at any time with one click. Here's the honest, plain-English detail — because that same honesty ought to apply to your data too.

Last updated September 2026 · About a 5-minute read

Pimpernel is run by a small team, and this notice is written the way we'd explain it to a friend: no ten-page legal wall, just what actually happens to your information. If you only read one line, read this one — we ask for only what each part of Pimpernel actually needs, we use it only for what you signed up for, and you're always in control of it.

What we collect, and when

It depends entirely on what you do here. Read the free guides and you give us nothing at all. Beyond that:

Worth knowing

Your tax figures never leave your device

The tool that pre-fills your real French tax forms runs entirely in your browser, on your device. The figures you enter — your income, your numéro fiscal, any foreign accounts — are written straight into the PDF on your own machine. They are never sent to us and never touch our servers. Your finished form is yours alone.

We collect all of this only when you deliberately give it to us. We don't harvest it, buy it, or gather it quietly in the background.

Sensitive information

Some of what the tools and checks touch — a health reference in a document, family details, an ID number — counts as special-category or sensitive data under UK and EU law. Where that happens, we handle it only to do the exact thing you asked of us, keep access to it tight, and never use it for anything else. If you'd rather not share something, leave it out — the tools still work, they just do less.

Why we have it, and what we do with it

Every piece of data above has one job: to give you the thing you asked for. Your newsletter details send the newsletter; your account and plan details run your saved plan, deadlines and tools; documents and payment records let us deliver the paid service you bought. As a founding-member courtesy we may write to existing subscribers first when something launches, but that's the same newsletter relationship you opted into. We will never use your details to cold-sell you something unrelated, and we'll never pass them to a third party to do the same.

Where your data lives

Rather than a spreadsheet on someone's laptop, your data sits with a small set of specialist providers, each acting as our data processor under a formal agreement and each handling data in line with GDPR. Everything travels over an encrypted (HTTPS) connection.

Plain and simple

You are always in control of your data

Under UK and EU data protection law you have the right to see what we hold about you, to correct it, to get a copy of it, and to have it deleted entirely. For the newsletter, the unsubscribe link at the bottom of every email removes you in one click. For an account or anything else, email team@pimpernelfrance.com and we'll sort it out — no hoops, no delay, no guilt-trip.

How long we keep it

We keep things only as long as they're doing the job you asked for. Newsletter details: until you unsubscribe. Your account and plan: while your account is open — close it, or ask, and it's deleted. Documents sent for a check: only as long as we need them to do the work, then deleted or returned. Payment records: kept as long as tax and accounting law requires, and no longer. We don't hang on to anything "just in case".

Cookies and tracking

We don't set advertising cookies and we don't track you around the web. If you sign in, we keep a secure token in your browser so you stay logged in — that's it. Our visitor analytics are privacy-friendly and anonymous: Cloudflare's aggregate stats plus our own first-party counts (which pages get used, and how the free tools are doing), recorded against a random, session-only identifier that's cleared when you close the tab — no name, no cross-site tracking, never sold on, and never used to build a profile of you elsewhere. Any email open-rates are ordinary email analytics through Buttondown.

Changes to this notice

If we add new services and the way we handle data changes, we'll update this page and note the date at the top. Anything significant, we'll tell subscribers about directly rather than burying it here.

This notice explains our own practices in plain terms and is not legal advice. Pimpernel — operated by Will Whinfrey, trading as Pimpernel — is the data controller for the personal data described here; Buttondown, Supabase, Stripe, Resend, Netlify and Cloudflare act as our data processors. If you have a concern we can't resolve, you have the right to complain to your data protection authority — in the UK, the Information Commissioner's Office (ICO); in France, the CNIL. To exercise any of your rights, or if anything here is unclear, email team@pimpernelfrance.com.

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